Two Key Opportunities to Elevate Lakeshore Pools' Success - At No Cost

After over 20 years of working with swimming pool builders in one of the world’s most competitive swimming pool markets, we have developed a solid understanding of creating better sales leads and streamlined sales processes in your industry. I have spent some time reviewing the Lakeshore Pools website and highlighted two opportunities that will cost you nothing to implement and measurably improve your results.

Take just 5 minutes to watch this video walkthrough of your website, and I’m confident you’ll see the potential for improved success.

Your Personal Contact


Roger Lightening

Hi,  for over 20 years, I've been creating websites and crafting online marketing strategies specifically for swimming pool companies. I'm not just in this industry for business; it's a personal passion. I love spending time outdoors and enjoying my own pool, which further fuels my connection with the work I do.

Over the years, I've developed enduring relationships with clients, some dating back to the last century. That's because I take their success seriously. It's not just about professional satisfaction; it's personal for me.

I'd be thrilled to bring that same dedication to Lakeshore Pools. So, whether you're ready to take the next step or just have a few questions, I invite you to get in touch in the way that suits you best. I look forward to the opportunity to help elevate your business.


Ready for Your Next Step with Lakeshore Pools?

The opportunities highlighted in the video can be implemented by you directly, or I’d be more than happy to assist. But don’t stop there – to truly elevate your online presence and propel your business to the next level; I invite you to continue reading.

Key Focus Areas to Propel Lakeshore Pools Forward

Saving Money

By meticulously optimizing your website and Google advertising, we aim to boost your conversion rates, turning more website visitors into qualified sales leads. This means more business for you without increasing your advertising spend.

Saving Time

Automation is the key to efficiency. We can free up your time by automating processes like swimming pool estimates and personalized email follow-ups. You can focus on what you do best: building pools and meeting with motivated buyers.

Setting You Apart

In a competitive market, standing out is crucial. We ensure that your website, communication, and systems clearly convey your expertise, commitment, and trustworthiness. We want every potential customer to see Lakeshore Pools as the obvious choice for their dream pool project.

Our Strategic Vision for Lakeshore Pools

Targeted Advertising

Our key focus is search-based advertising because we can target potential customers at the point in their research where they are most likely to decide on their dream swimming pool.

We develop strategies and advertising content that attracts your ideal customer and then tie these adverts with website content and systems that convert them into qualified sales leads. Automated communication between your website and Google ensure that the right people are targeted by your campaign, saving you money and generating more of the right kind of sales lead.

In other words, we aim to help you reach the right people at the right time, thereby maximizing the return on your advertising investment.

As a Google Partner, we have a proven track record in assisting businesses just like yours. The steps to earn our badge include:

  • Passing Google Ads certification tests
  • Meeting spending requirements across accounts to demonstrate that we have Google Ads experience
  • Demonstrating performance by delivering strong client and company growth

User Engagement

We make sure that every detail of your website, from the images to the messaging, is carefully curated to maximize lead conversion.

By capturing the attention of your website visitors, we can steer them down the path that leads them to become sales leads. Images and messaging are vital to converting website visitors into leads.

Call To Action.

A well-defined Call-To-Action (CTA) is the cornerstone of an effective website.

What do you want your visitor to do? How can we expect the customer to know what to do if we can’t answer that question? We help you develop calls to action that drive contacts and sales. Without a solid call to action, you are wasting your advertising budget. You are allowing visitors, who you have paid for, to move on to the following website without contacting you and becoming clients of your opposition despite any advantage that you may offer them.

Book A Free 15 Minute Consultation

See whether is a good fit for your business. This quick, no-obligations discussion will help you decide whether we can genuinely assist with improving

Instant Estimates

Instant estimates satisfy potential clients’ curiosity and act as a powerful tool for lead generation and qualification.

One of the ways that we tap into people’s curiosity is by offering them an instant estimate. This is not a price list or a basic form. This detailed, professional-looking online estimate is customized to your business needs, promotes engagement, and allows you to stand out from your competitors.

This is also a great way to start communicating with potential clients and discovering whether people have the budget for their pool project. Instant estimates lead to onsite visits, and those visits lead to sales. By providing an accurate estimate, you only meet with qualified, interested buyers.

Our online estimtes also offer information about yourself and the next step for clients. Clients can contact you directly from the estimate page via phone, direct message, or email.

Automated Follow-up

Once contact is made via a contact form or instant estimate, we can automate email follow-ups. These follow-ups are personalized and created to suggest that you are personally contacting the prospective client. The automated emails can focus on specific topics per email, like, for example, the latest projects in their area. Local people’s favorite pool designs. Measures that you take to ensure the long-term life of their swimming pool. Your accreditations and customer feedback. The automated follow continues to build a relationship of trust with a client freeing you up to focus on your core business.

A Quick Intro To Our Instant Estimates

Unsure about how an instant estimate could work for you? Checkout this five minute video for a full demonstration.

Need to know something specific?

I would be happy to answer any of your questions. Request a free consult using the link below or complete this form and I will get back to you  ASAP.

Book A Free 15 Minute Consultation

My goal with this quick overview is to show you what I have in mind for your business. Like building a pool, each project and every client is unique. Let’s briefly get to know one another and then decide whether it is worth a detailed longer consultation and customized development proposal.

Book a quick and free consultation or contact me using any option below:

Free Consultation

Want to maximize your online potential? Schedule a no-obligation, 15-minute, phone or Zoom consultation. We’ll highlight key areas of improvement – then, the next steps are up to you.

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Free Website Analysis

Maximize your business potential! We’re offering a free, no-obligation website analysis to highlight areas for improvement and growth.

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